If an employee owns an Apple Watch, does Target expect them to quit using it or also wear a Fitbit in order to participate in the Target wellness program? Getting employees to engage in wellness programs is difficult enough.

Since the 90% of Fitbits devices go directly to consumers, it is probably safe to assume most of their competitors have a similar breakdown, which means 90% of the remaining 76% of devices sold in Q2 2015 are being purchased by consumers, many of which are Target employees. What happens to employees who own a non-Fitbit activity tracker?ДЄlthough Fitbit is the market leader in activity trackers, it only had 24% market share in Q2 2015. Below are a few questions that Target should have asked itself before purchasing Fitbits for all of its employees. Target deserves praise for investing so heavily in its employees, but we would argue that its investment is money that is not being spent wisely. While corporate services generate less than 10% of FitbitвЂ™s revenue, itвЂ™s вЂњone of the fastest-growing parts of the business,вЂќ according to Chief Executive Officer James Park. The deal is one of FitbitвЂ™s largest corporate accounts yet.

employees, becoming the latest firm looking to wearable devices as a way to improve its workersвЂ™ fitness and reduce healthcare costs. Last week, Target made headlines by announcing it will offer Fitbit activity trackers to its 335,000 U.S.

Target fit bits